Insights & Creative Sparks

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  • How to use Product Placement in Video Content

    Over your lifetime, you would have witnessed and been influenced by countless product placements in movies. A classic example would be Tom Cruise in 1986’s Top Gun featuring Rayban’s iconic sunglasses the Aviators. Image Credit: Grailed.com   The huge popularity of Aviators during the time was attributed to the film. Aviators experienced a staggering 40% increase…

  • Sustainable branding – beyond recycling.

    What’s the deal with ‘sustainable’ branding these days? Doesn’t it feel like everyone is suddenly going ‘green’ and more ‘eco’ with their advertising? Well, there’s a massive reason for this. Those millennials who are always going on about recycling, reusing, reducing pollution are onto something. And the brands are listening. Recently, you would’ve seen many…

  • Top 7 Trending Sustainable Products

    We love that big brands are adopting more and more eco-friendly practices! By creating eco-friendly products readily available to consumers, it allows everyday consumers to make better choices, more conveniently. Here are our Top 7 Eco-friendly products on offer, from small to large brands! The North Face | Thermoball Eco Jacket The Thermoball Jacket is…

  • Corporate Christmas Gift Checklist

    What’s the best way to show appreciation that feels genuine? Christmas is the perfect time to show love and gratitude – especially to your clients and employees. Gift them with something that’s personal and relevant to their day-to-day.   Everyone is going to be busy with their Christmas parties and flooded with gifts so you…

  • Top 5 Most Innovative Promotional Merchandise of 2019

    We love innovative products that really push boundaries. In the world of promotional merchandise and branded goods, it’s easy to do what “everyone” does – a pen, a notebook, a keychain, hey – may as well throw in a lanyard too. These old favourites are well received and used. But there is nothing more memorable,…

  • Why Your Business Needs Branded Merchandise

    Branded merchandise or promotional products are a powerful marketing tool – no wonder why big brands like Microsoft and Commonwealth Bank always have promotional merchandise ready to distribute! Just take a look at your desk, fridge or drawers, and see how many branded merchandise you can find. You many even notice that you prefer a…

  • branded promotional products

    Our Environmental Responsibility

    Our environmental responsibility is something we take seriously. We’re not perfect, but we’re aware of the challenges.   OUR BUSINESS We’re working hard to make our Arctic Blue office enviro friendly, trying to minimise packaging and reducing paper use with the ultimate aim of going paperless. As we grow and develop, keep checking back to…

  • Corporate Gifts

    Corporate gift ideas

    Build brand loyalty and acknowledge and thank your clients, employees and suppliers with corporate gifts. They are one of the few marketing mediums you will actually be thanked for! Go with luxury promotional products as gifts and you and your business will be remembered and appreciated long after!    *Did you know? 74% of people have at…

  • Must-haves to run your next event

    Ensure maximum impact before, during and after your conference or corporate events with products that promote brand visibility, encourage loyalty and drive home your message. Outdoor, conference, trade show, recruitment, staff day or golf day… whatever event you have coming up next make sure you’ve stocked up on essential promotional items before the big day. Here’s…

  • 5 promotional products every brand needs

    Promotional products are the only advertising medium that can engage all the senses! Corporate merchandise and the inclusion of useful everyday promotional products in your campaigns and events can help drive positive attention to your brand and share your message whenever (and wherever) your products are on display.   Here are our Top 5 Useful…