Seasonal branding is all about creating a meaningful connection with consumers by capitalising on the dominant spirit of the season. In short, you tweak your branding to fit a particular season or holiday.
People love celebrating seasonal things. Seasonal promotional merchandise can keep your brand on the mind of consumers all year round. They align your brand identity to match the mood of the holidays and take your message to the audience throughout the year.
An innovative and tailored vision of marketing
Think of seasonal branding as a value-added extra that generates an instant emotional connection. It can elevate your promotional calendar by highlighting your products and services exactly when consumers expect them and want them.
Think Christmas or Easter inspired packaging of consumables or promotional apparel for a sporting or community event! Seasonal brandings can use various ideas to bring out your unique message through promotional products designed expressly to mirror it. It is creative, cleverly designed, practical, and has a broader reach.
Remaining in the spotlight with seasonal branding
The opportunity to be unique through customised seasonal branding can make a difference in your revenue, build loyalty and brand recognition, and revamp your brand identity. You can diversify and use it to push products in a creative way. Here’s how seasonal branding ideas can keep your business on top of the mind constantly.
1. Match your product or service to the prevailing consumer sentiment.
The current pandemic-stricken time is a great opportunity to push for products that stress on wellness and safety. In fact, you can bundle products from this category along with any campaign and see positive sales.
2. Project an image of your business that is dynamic and fun.
Seasonal branding shows that a business is willing to tailor its message to accommodate the changing needs of its consumers. Consumers will identify with a brand image that is fun to associate with in any season. Let your cooler bags and cheeseboard set herald the picnic season as September draws near. In short, your seasonal branding can define a season.
3. Take advantage of seasonal changes to highlight your business.
Encourage a personal connection with existing and potential customers as you tap into the seasonal appeal. Feed their excitement and interest for seasonal flavours and elements. It will lead to continued exploring of your brand for other possibly exciting things.
4. Combine awareness with your promotions and boost your CSR
Sustainability and eco-friendliness are two things that the world needs right now. Bundle your products and services with messages that make consumers aware. Offer them an opportunity to perform this responsibility by opting for your product—for instance, journals and notebooks made of recycled cardboard or natural materials such as bamboo, etc.
Want to ace the seasonal branding game? Let us show you how
If you’re unsure about how to keep your brand front and centre of people’s attention all year, Arctic Blue can guide you towards a greater chance of success. Whatever be your promotional merchandising need, we have the right strategy for you!