Why Promotional Pens are An Essential in Your Branding Toolkit

Did you know that Australian consumers still find pens to be one of the most useful promotional products along with obvious modern items such as flash drives?

Promotional pens in a business event are a classic fixture, and to some extent, even an expected one. Whether they are corporate conferences or launches, a charity, marketing event, or even a campaign—pens are a preferred branding item. And, quite reasonably so!

Why pens effectively tick the box?

Consumers like receiving promotional products, especially those which can be seamlessly integrated in their daily use. Over the years, things of daily use have changed but certain promotional staples are here to stay.

Promotional pens are one such product, a staple across all industries. No desk is complete without a pen stand, every bag holds one, and so does every mounted to-do list. Putting your logo on such an oft-used item means increased awareness and recall for your brand. It’s a win-win!

But, wait. Not just any pen will create the desired impression on the user. A pen that feels scratchy on paper, leaks ink, or looks cheap will quickly find its way to the bin. Goodbye brand recalls!

Strive for quality

Investing in high quality pens serves as a reflection of your brand’s value and sends the right branding message. Our line of pens by Prodir offer those exact benefits and more. These Swiss-made pens are loved for their flawless finish and superior writing experience. We custom Prodir pens with your company logo to let your business shine.

When you give your top-tier clients a premium branded item like a custom Prodir pen, be assured they will proudly use it — and get reminded of your brand with every use — for years to come.

A better way to customise

There are many reasons why you would want to order custom Prodir pens for your next campaign. One of the main reasons could be the ease of customisation.

With our handy configurator tool, you can customise your choice of Prodir pens down to the very last detail.

Explore the amazing versatility of pens

At Arctic Blue, we understand how to weave the branding magic out of a daily-use item like pen. And, having teamed up with a brand like Prodir, we make it easier for you to leverage the branding benefits of pens.

For instance, these pens are plastic-free, made of biodegradable materials, and adorned with casings made from recycled waste. Simply put, sustainability is built into their stunning design!

You can also check out our amazing range of other eco-friendly pens made of wood, bamboo, and recycled cardboard — a perfect way to highlight the beliefs that your brand lives by and show your customers that you care.

You could even pair them with our notebooks or journals to create exclusive gift bundles that will fetch you the attention and admiration of your valued business partners.

If you are looking for more ways to include promotional pens in your branding strategy, get in touch with us.